Case 08 - Biotech
MD Lab
A biotech website that makes deep science feel bold and human.
01 - Problem
MD Lab runs lab spaces and builds biotech labs, but its story was buried under scientific language that partners and investors skimmed past.
The company has two audiences - scientists who need lab space and partners who fund the bio-economy. The old site spoke only to the first, and felt like a technical spec sheet.
02 - Solution
A vivid, image-led site that explains the mission in one sentence and the services in three cards.
Microscope-style imagery, rich colour and one green accent give science a human face. A clear services block - lab space, build a lab, innovation facilitation - shows exactly how to work together.
03 - Outcome
What changed after launch.
more partnership inquiries
Engagement
longer average time on site
Brief to launch
