AFA

01 - Problem

Small business owners need funding fast, but lending sites hide the one answer they want - how much can I get?

AFA offers six products - merchant cash advance, term loans, lines of credit, equipment financing, invoice factoring and working capital. The old site led with long product pages, so most owners left before they saw an offer.

02 - Solution

A funding estimate right on the homepage - slide, see your range, apply in minutes.

A trustworthy blue palette, a live calculator and clear product cards with amounts and terms. Simple. Fast. Funded. explains the three steps, and proof numbers and client reviews close the trust gap before the application.