Case 03 - Hospitality
Breezie
A luxury hotel and resort website that sells the stay before the booking.
01 - Problem
Guests compare resorts on booking platforms, where every hotel looks the same - and the resort pays a commission on every stay.
Breezie has award-winning rooms, a spa and a restaurant, but its old site showed them in small photos with no reason to book direct. Most guests arrived through aggregators and never saw the resort's story.
02 - Solution
A slow, editorial site that feels like a stay - and gives guests a clear reason to book direct.
Large photography, a serif and script headline pairing and generous white space set the mood. Facilities, the 2025 Best Luxury Hotel award, guest stories and the journal build trust, and Book Now follows every section.
03 - Outcome
What changed after launch.
more direct bookings in the first season
Engagement
more pages viewed per visit
Brief to launch
