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Case 05 - Aviation education

Flight School

A pilot training website that turns curiosity into a booked discovery flight.

Role
Art direction, UX/UI
Scope
Website design and build
Platform
WordPress
Timeline
4 weeks
Year
2025

01 - Problem

Future pilots arrive with a dream and leave confused - too many programs, too much jargon and no clear first step.

The school trains airline, military-transition and private pilots across three locations. The old site listed everything at once, so the most important action - a discovery flight - was easy to miss.

02 - Solution

A bold, confident site with one clear first step - book a discovery flight - and a separate path for each kind of pilot.

A big headline, sky photography and one red action color carry the energy. Career paths are split into simple cards, and real numbers - hours, pass rates, salaries - answer the money question early.

03 - Outcome

What changed after launch.

+47%

more discovery flight bookings

Engagement

3

locations under one clear structure

Brief to launch

4 weeks Built in WordPress