Case 05 - Aviation education
Flight School
A pilot training website that turns curiosity into a booked discovery flight.
01 - Problem
Future pilots arrive with a dream and leave confused - too many programs, too much jargon and no clear first step.
The school trains airline, military-transition and private pilots across three locations. The old site listed everything at once, so the most important action - a discovery flight - was easy to miss.
02 - Solution
A bold, confident site with one clear first step - book a discovery flight - and a separate path for each kind of pilot.
A big headline, sky photography and one red action color carry the energy. Career paths are split into simple cards, and real numbers - hours, pass rates, salaries - answer the money question early.
03 - Outcome
What changed after launch.
more discovery flight bookings
Engagement
locations under one clear structure
Brief to launch
